Author Archives: Samantha Basek

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How to add custom ringtones to iPhone7.

This blog post will show you how add your own custom ringtones from your Windows PC based computer onto your iPhone 7 using iTunes  I wanted to share this because it took me awhile to figure it out with all the outdated information out there, and I want to make it easy for others to do it. Enjoy!


What I used to accomplish this:

IPhone7, latest version of iTunes (, mp3 formatted custom clipped audio bytes/songs. (I previously used “Audacity” to cut my songs into the parts I wanted for ringtones)

How I accomplished this:

  1. Add song(s) to your iTunes library that you want to use for ringtone(s)
  2. Go to your Songs portion of your library in iTunes, highlight the song, go to file –> convert –> AAC versionstep1step2
  3. Right click the AAC version (should be directly below the originally highlighted file, and then click “show in windows explorer”step3Change the file extension from .m4a to .m4r (you may have to enable the view for “file name extensions”) and YES you want to change it.step4
  4. Go back to iTunes, right click the AAC version and choose again to “show in windows explorer”; this time you should get an alert, saying it is missing, this is expected, choose to LOCATEstep5
  5. Go into the folder where the newly renamed .m4r file is, locate and double click the file.
  6. It should now have disappeared from your songs library and automatically moved to your “tones”step6
  7. Sync your phone and you should notice the ringtone under tones.step7

finishedstepThe ringtone I used for this example is a classic ringtone from Metal Gear Solid 4 which I have attached to this blog post! Try it out and let me know if you need any help.


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Marketing Misconceptions






As a business owner, if someone asked you what marketing was all about, what would you say? Here are some of the most common marketing misconceptions that even you may have fallen victim to.

  1. “Marketing is an expense.”  Marketing is viewed by a lot of people as being just an expense.  Of all the marketing misconceptions, I put this one at the top of my list because viewing marketing as an expense can lead business owners to cut it out of the budget.   Instead, it needs to be viewed as an investment that can bring good returns.  Until recent years, it has been hard to quantify the return on investment that you gain from spending precious dollars on marketing. Fortunately, there are a lot more tools available now that allow for good metrics to be derived from marketing plans.  The fact is, to maintain sustainable, profitable growth, a company large or small, needs to make a consistent investment in marketing in order to make long term gains.
  2. “Marketing is for the marketing department.”  Ever work for a large company?  I have.  This common marketing misconception was never thoroughly communicated and I fell victim to it at one time early on in my career.  “Why would I need to be involved with marketing when there is a department for that?,” I asked myself years ago. The fact is, marketing is important to everyone.  Justin Burnash, co-owner of PrimeMR2 has always said to me, “Perception is reality.”  Time and time again this proves to be true.  You are marketing yourself daily and the success of your business will depend on how well you do it.  If you are running a small business with several employees, make sure everyone knows the importance of marketing.
  3. “My marketing only needs to cater to current customers.”  WRONG.  This is a surefire way to limit growth and profitability in the long term.  Although your current customers are important, you need to make sure you are not closing the door on any potential clients that do not know your service or product even exists yet.
  4. “We’re too small.  We don’t need a marketing plan.” This one i took straight from Gianfagnamarketing.  Jean Gianfagna describes it perfectly, “A marketing plan is the blueprint for how you present your organization to the market.  IT outlines your target audience, messages, channels, tactics, offers, and budget.  Without an integrated, cohesive plan, you could be confusing your prospects and wasting money.  Every business – even a one-person business – needs to plan their marketing to get the best return on their marketing investment.”
  5. “Marketing is all about major sponsorship deals.”  Just a few days ago, Stephen Curry signed on for a sponsorship deal with Under-Armour through the 2024 season.  Big news and big deals like this have a lot of publicity and can really help a company’s profitability and stock price.  However, marketing is not just about big sponsorship deals.  It also includes tons of research, analysis, decision making and data driven strategies and plans.
  6. “Marketing is advertising.” While advertisements are certainly a part of marketing, this is only one small facet of what marketing really is.  Reason that it is a common misconception?  Advertisements are EVERYWHERE.  You can’t go a day without seeing or hearing some form of advertisement.  Some people pay to remove them and companies have made a large profit knowing this.  Regardless, since we see advertisements so often, it comes to mind when we think of marketing.

Although this article is about the most common misconceptions of marketing, the only idea I want you, the reader, to walk away with, is that a thorough and well thought out marketing strategy is critical to the long term success of your business.  

Interested in reading more?  This article has more misconceptions about marketing, but I feel like this list also has the worst excuses for NOT having a marketing plan.  Enjoy!

Anyone agree, disagree, or think of any additional marketing misconceptions?  Comment below!

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Google+ Fun Facts


Google+ is much like Facebook; however, Google+ helps you to get in touch with the people you want to know instead of keeping in touch with those that you already know. Google+ was founded June of 2011 and it grew exponentially in only a year and a half.

It carries many features that could benefit your business. One of these features is that Google+ immediately indexes everything you post, which influences search engine results. Other features include authorship over your content which simply means your profile photo will appear next to your content in google search results. On top of that, Google+ is promoted by the biggest technology platform on the planet. Whatever happens on Google+ will be prioritized by Google.

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LinkedIn Fun Facts


LinkedIn is the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. It was founded in 2002 and launched May of 2003.

LinkedIn’s mission is simple, “Connect the world’s professionals to make them more productive and successful.” A company should use LinkedIn for many reasons. It increases brand visibility, it has targeted ads, it helps recruit new talent, and it has a product feature where a company can share what they have to offer for future clients.

LinkedIn is a home for many professionals to connect and get to know a potential new hire. In other words, LinkedIn is an online resume. And much like the other social media sites, a business can share and post whatever they feel is important.

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Pinterest Fun Facts


Pinterest is much like a bulletin board, but everything that gets posted is saved for later viewing. Pinterest was founded March 2010. Pinterest could really benefit a company in many ways.

One, it converts more browsers into buyers. The whole purpose of Pinterest is to share ideas and where these ideas can come to life. If someone likes the idea of your company, they will share it with their followers, which will drive in a lot more traffic. According to, there are 72.8 million users on Pinterest (last updated 4/1/15). Not only can more viewers learn of you and your company, you can learn more about your viewers and what they love.

You can also learn more about your competitor this way. How many Pinterest users share your competitor’s posts and what kind of content does your competitor share? Pinterest is essentially free marketing for a lifetime. There is no time limit on a Pinterest post. If one wants to go back and view and older post, they can.

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Instagram Fun Facts


Instagram has stolen the hearts of many and has been around since October 2010. Within 24 hours of launching, this app was #1 in the app store. It also holds the record as the quickest to reach one million downloads.

Instagram’s purpose is simple, imagery. For a business, Instagram is visual marketing. Normally we see words, or watch commercials about businesses, but a photo is worth a thousand words. Through each photo, a company can show their personality (A fashion company showing their love for fashion). Instagram is also marketer friendly and it drives traffic. 

*Instagram is NOT just for product based businesses.

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Twitter Fun Facts


Twitter was born in 2006 and has grown incredibly over the years as more and more people have discovered its usefulness. There are always new people joining Twitter, so there’s never a dull moment.

Twitter today is now mostly used for networking and discussions based on interests. Much like Facebook, Twitter is another way to reach out to different crowds and new people. A company should use Twitter for many reasons.

1. Everyone else is doing it. In today’s world, having a twitter is hot. 2. A fast way to get the message out. 3. It will help you stay on top of your industry and/or market segment. Twitter allows you to hear what others are saying, which is a  good way to keep an eye on your competitors.

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Facebook Fun Facts


Facebook has been devouring the world since February 2004. It has greatly grown since then and now has more than 60 million active users. Users use Facebook for many reasons, they all want to be part of something. Facebook fulfills our need of self-presentation, which brings us to the most important part of Facebook. Businesses and Advertising.

Facebook is one of the most popular social media sites and it lures in a lot of different crowds. The best way for a business to reach out to these different crowds is by joining Facebook and keeping in touch with their followers.

Any new follower could share your page, with that comes more likes then more customers. It’s all about getting the word out. In the older days, the best way to get your new business out there was by getting an AD for the local paper, or putting up fliers. Today, we simply just post on Facebook.

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Why?  The ultimate question if you decide to do something or not.  When it comes to hiring a professional service to take care of your social media, marketing or web site, you may ask yourself the same question.  “Why should I pay someone when I can do it myself,” you may ask.  My answer. Why not?  If you had the money to pay someone to take care of your lawn, wouldn’t you pay someone who is a professional to do so?  At the very least, you’ve now freed up time to do something else.  Maybe the motivation isn’t to free up time do other work,(which if you own a business, there is always more work, isn’t there?) but to spend more time with family.  Whatever your motivation may be, just let me know how I can help and we’ll accomplish something great together.

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Out with the old, in with the new

By the time you read this, we will have switched over from our “old” website to the “new”.  While the old web site wasn’t bad, it simply could have been better.  While sometimes it is difficult to work on the business when working from within it, we were able to create this website very fast thanks to the wonderful capabilities of WordPress.  While some may think, “Hey, that is simple.  Just change some of the wording and pictures and you are good to go,” it’s actually harder than it looks.  It also takes a lot of time to get it exactly the way you want it to be. Which is a reason I am writing a blog post about it.  We understand that you want things to be perfect, because that is how we’d want them.   If you like the way our site looks, let us know!   Otherwise, give us some feedback on how we could have made it better!