Instagram has stolen the hearts of many and has been around since October 2010. Within 24 hours of launching, this app was #1 in the app store. It also holds the record as the quickest to reach one million downloads.
Instagram’s purpose is simple, imagery. For a business, Instagram is visual marketing. Normally we see words, or watch commercials about businesses, but a photo is worth a thousand words. Through each photo, a company can show their personality (A fashion company showing their love for fashion). Instagram is also marketer friendly and it drives traffic.
*Instagram is NOT just for product based businesses.