Get your name on the list with SEO
Search engine optimization, SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The methods vary from technical practices you can achieve behind the scenes on your website (‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Your website and other online content can be created in such a way that makes its easy for search engines to identify and crawl information related to your organization.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.