Twitter was born in 2006 and has grown incredibly over the years as more and more people have discovered its usefulness. There are always new people joining Twitter, so there’s never a dull moment.
Twitter today is now mostly used for networking and discussions based on interests. Much like Facebook, Twitter is another way to reach out to different crowds and new people. A company should use Twitter for many reasons.
1. Everyone else is doing it. In today’s world, having a twitter is hot. 2. A fast way to get the message out. 3. It will help you stay on top of your industry and/or market segment. Twitter allows you to hear what others are saying, which is a good way to keep an eye on your competitors.