Marketing Misconceptions

Marketing Misconceptions

Basic Media Management, Educational
          As a business owner, if someone asked you what marketing was all about, what would you say? Here are some of the most common marketing misconceptions that even you may have fallen victim to. "Marketing is an expense."  Marketing is viewed by a lot of people as being just an expense.  Of all the marketing misconceptions, I put this one at the top of my list because viewing marketing as an expense can lead business owners to cut it out of the budget.   Instead, it needs to be viewed as an investment that can bring good returns.  Until recent years, it has been hard to quantify the return on investment that you gain from spending precious dollars on marketing. Fortunately, there are a lot more tools available now that allow for good metrics…
Read More