Google+ Google+ is much like Facebook; however, Google+ helps you to get in touch with the people you want to know instead of keeping in touch with those that you already know. Google+ was founded June of 2011 and it grew exponentially in only a year and a half. It carries many features that could benefit your business. One of these features is that Google+ immediately indexes everything you post, which influences search engine results. Other features include authorship over your content which simply means your profile photo will appear next to your content in google search results. On top of that, Google+ is promoted by the biggest technology platform on the planet. Whatever happens on Google+ will be prioritized by Google.
LINKEDIN LinkedIn is the world's largest professional network with 300 million members in over 200 countries and territories around the globe. It was founded in 2002 and launched May of 2003. LinkedIn's mission is simple, "Connect the world's professionals to make them more productive and successful." A company should use LinkedIn for many reasons. It increases brand visibility, it has targeted ads, it helps recruit new talent, and it has a product feature where a company can share what they have to offer for future clients. LinkedIn is a home for many professionals to connect and get to know a potential new hire. In other words, LinkedIn is an online resume. And much like the other social media sites, a business can share and post whatever they feel is important.
PINTEREST Pinterest is much like a bulletin board, but everything that gets posted is saved for later viewing. Pinterest was founded March 2010. Pinterest could really benefit a company in many ways. One, it converts more browsers into buyers. The whole purpose of Pinterest is to share ideas and where these ideas can come to life. If someone likes the idea of your company, they will share it with their followers, which will drive in a lot more traffic. According to expandedramblings.com, there are 72.8 million users on Pinterest (last updated 4/1/15). Not only can more viewers learn of you and your company, you can learn more about your viewers and what they love. You can also learn more about your competitor this way. How many Pinterest users share your…
INSTAGRAM Instagram has stolen the hearts of many and has been around since October 2010. Within 24 hours of launching, this app was #1 in the app store. It also holds the record as the quickest to reach one million downloads. Instagram's purpose is simple, imagery. For a business, Instagram is visual marketing. Normally we see words, or watch commercials about businesses, but a photo is worth a thousand words. Through each photo, a company can show their personality (A fashion company showing their love for fashion). Instagram is also marketer friendly and it drives traffic. *Instagram is NOT just for product based businesses.