Google+ is much like Facebook; however, Google+ helps you to get in touch with the people you want to know instead of keeping in touch with those that you already know. Google+ was founded June of 2011 and it grew exponentially in only a year and a half.
It carries many features that could benefit your business. One of these features is that Google+ immediately indexes everything you post, which influences search engine results. Other features include authorship over your content which simply means your profile photo will appear next to your content in google search results. On top of that, Google+ is promoted by the biggest technology platform on the planet. Whatever happens on Google+ will be prioritized by Google.