From e-mail marketing to a complete marketing strategy, any of the services we offer below will help get the word out about your business and increase visibility.
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Emailing Marketing is a way to reach customers directly via electronic mail. The information is sent out like a laser-guided missile rather than a bomb. This is good for business because it keeps your customers informed. It lets your customers know that you're thinking of them. It also helps reach out to mobile users. More users are using their mobile devices to access not just emails, but all other types of media as well. Emails are also action-oriented. We have been groomed to do something with an email whether that's respond, or delete it. Email marketing can be measured by delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates.
Social Media Marketing
Social Media Marketing (SMM) is about producing content that users will share on their page to help your business increase brand exposure and broaden customer search. SMM is important for many reasons. One, you get to see your target market up close and personal. You can respond to problems immediately, which make anyone appreciate your business more. Two, people are receptive to your message. Twitter and Facebook are viewed as social networks, not marketing machines. This means that your ad is not seen as an ad, but more as a post. And three, more sales! You could simply tweet or Facebook a coupon code good for only those that are following you. This code helps draw more customers in.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is a structured and systematic way to improve the performance of your website. By using the customers that you already have, you can make the most of it. CRO is good for your business because you just have to be slightly better than your competitors, not twice as good. CRO also makes your company more robust. When your conversion rate increases more opportunities open up, such as an affordable ad. With CRO, you're always ahead, which means you gain money. If you're always playing catch-up, then you're losing money.
Display advertising is a type of advertising that is located on a website. It's represented by a wide range of different formats and contains items such as text, images, flash, video, and audio. Display advertising is vital for your company, but first you should know that size doesn't matter. The size of your company doesn't matter, a display ad can make a difference on a national, or local level. Display ads also target marketing advantages. These type of ads affect customers at every stage of the marketing funnel from awareness, education and evaluation to proposal and purpose. A display ad can build brand awareness quickly. People are more likely to remember what they see rather than what they hear. Display ads also increase conversion rates by 30 percent according to business audience marketing firm, Bizo. Displays help improve the probability by 10 percent that consumers will recommend the brand.
Online Public Relations
Online public relations is not much different than offline, they're both just geared towards influencing different forms of media. For online public relations, the goal is to influence communities and audiences that exist solely on the internet. Just like offline public relations, online public relations is vital for your company. It helps with exposure, which is the best thing you can do if you're relatively new. As for the already well established companies, online public relations help to reinforce your brand's message. And much like offline, a single public relations piece can last longer than you think online. One piece of content can be shared with millions of followers and fans thanks to social media.
Search Engine Optimization
Search Engine Optimization (SEO) is a way to increase the number of visitors to a website by obtaining a high-ranking placement in the search results of a search engine. It's common for most internet users to only click within the first few links of their search. They would very rarely go to the next page, which is why this is important. SEO also brings in more traffic, provides a fairly good ROI (Return On Investment), and all of your competitors are doing it. On top of that, not having a healthy content profile is damaging and is one of the factors Google evaluates when looking at your site.
Pay-Per-Click marketing is when advertisers pay a fee each time one of their ads is clicked online. This is vital because it yields a high return on investment, gets your site and company instant targeted traffic, and it helps you find problems with your offerings, promos, and website in general. Traffic to your website can help you see the strengths and weaknesses of your website as a whole. If highly targeted traffic converts poorly, then you need conversion optimization, or a usability reassessment.